JoinBankOn.org Web Portal to Help Cities Expand Access to Financial Mainstream

The site, designed by CFED, focuses specifically on helping communities adopt the “Bank On” model of connecting unbanked and underbanked residents with mainstream financial services. Replicating the innovative Bank On San Francisco program developed by San Francisco Treasurer José Cisneros in 2006, cities across the country are linking residents with low-cost bank accounts, financial education and other asset-building opportunities. Bank On accounts reduce reliance on high-cost check cashers, payday lenders, pawn shops and other fringe financial service providers, helping families protect their paychecks and avoid high-interest, short-term loans. CFED launched the new site last Wednesday, with support from the U.S. Department of the Treasury and in partnership with the YEF Institute, the San Francisco Office of Financial Empowerment and the New America Foundation. The portal revamps the original JoinBankOn.org site created by the City and County of San Francisco and the YEF Institute in early 2010. Developed with intensive user feedback, the new JoinBankOn.org website offers a data tool that city officials can use to quickly find information on the estimated number and proportion of unbanked and underbanked residents in their city, county, metropolitan area and state. These estimates are based on data from the Federal Deposit Insurance Corporation’s (FDIC) 2009 National Survey of Unbanked and Underbanked Households (accessible at www.economicinclusion.gov ). The data tool also shows that minority, younger and foreign-born residents and those with lower incomes and education levels are at greater risk of being unbanked or underbanked. In addition, users of the online portal can learn more about programs in their community and tap a wide range of resources for launching a Bank On initiative, including NLC’s Bank On Cities toolkit.

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JoinBankOn.org Web Portal to Help Cities Expand Access to Financial Mainstream
JoinBankOn.org Web Portal to Help Cities Expand Access to Financial Mainstream

Bank On accounts reduce reliance on high-cost check cashers, payday lenders, pawn shops and other fringe financial service providers, helping families protect their paychecks and avoid high-interest, short-term loans. CFED launched the new site last




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