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Former Google Exec Sees Payday in ZestCash

By DailyFinance ( DailyFinance ) -- A former Google executive has moved from the world of Internet searches to the world of high-interest, short-term lending. He says his operation, ZestCash.com, offers an innovative way to help the poorest borrowers avoid financial emergencies. But is this just a slick veneer putting a shine on the classic payday lending business?

chief information officer Douglas Merrill founded online-only lender ZestCash, which uses some fairly high-level Google-esque algorithms to assess its borrowers' creditworthiness. And the site certainly looks better than your typical payday lender. Those sketchy outfits usually operate out of rundown storefronts in lower-income neighborhoods, offering quick cash infusions at jacked-up interest rates to people with nowhere else to turn. But friendly looking ZestCash does essentially the same thing: Its loans ring up at triple-digit interest rates. For example, a three-month $800 loan will cost nearly $550 in interest and fees at the 412% interest rate that ZestCash charges. The site is one of a number of new businesses popping up to cater to a growing segment of Americans: The poor and credit-challenged who don't -- or can't -- use a bank. As high unemployment and falling wages continue to push more Americans into poverty, financial innovators like Merrill are on the lookout for new ways to milk profits out of this demographic. Firmly on the 'loan shark' end of the spectrum Merrill says that his new model for assessing a borrower's creditworthiness and setting installment payments means he can offer lower rates than standard payday operators. But when one is talking in either case about interest rates of more than 400%, the degree of difference is arguably meaningless.

Easy Loan Payday » Blog Archive » Payday Advance Loan in Utah ...

If you have no credit, poor credit, or just plain bad credit, it may be possible for you to secure the money you need from payday advance loan Utah moneylender in the event that you are facing some sort of emergency. Some lenders may not even need a credit check. In the end, it may be worth your effort to look into these services and see if this type of loan might make some sense to you in an emergency crunch situation.

A payday advance loan is a loan designed to provide you the cash you need for unexpected situations or emergencies that occur before your next paycheck is available. Payday advance loan Utah moneylender has customer service representatives who are courteous and understanding when it comes to dealing with people seeking emergency cash. Their goal is to help you through times of financial difficulties. In many instances, these services can be accessed 24 hours a day.

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There is some very basic information that will be required of you when you are seeking this type of loan . Typical questions that you may be asked include: Are you a United States citizen? Are you at least eighteen years of age? Do you currently have a job and have you worked for your employer for at least ninety days? Have you had a bank account for at least ninety days?

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If you can answer yes to these questions, payday advance loan Utah moneylender may be able to process your loan without a credit check and in no time at all. In short, you may be able to get the emergency cash that you need on the same day that you make application for a payday advance loan in Utah. You can start resolving your emergency situation or problem immediately.

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