PWER: The Real Winner of Facebook's $5-Billion Payday

Now that Facebook has filed for the largest internet IPO in history, all anyone can talk about is what valuation the social networking giant deserves.

With the IPO months away, I’ll take a different tact for today… and that is, “What do suppliers and Facebook partners stand to gain the most from the behemoth’s extra $5 billion in cash?”

After all, IPOs are ostensibly a way to raise money to invest in growth. So where exactly is Facebook’s future growth and who will get paid to make that growth happen?

According to the S-1 filing, Facebook doesn’t have specific investments planned:

“We intend to use the net proceeds to us from our initial public offering for working capital and other general corporate purposes; however we do not have any specific uses of the net proceeds planned… We may use a portion of the proceeds to us for acquisitions of complementary businesses, technologies, or other assets.”

Of course, there’s an entire economy of companies trying to make money off of Facebook’s boom.

But they aren’t trying to earn checks from Facebook itself. Rather, they’re trying to extract money from its users. And Facebook – let’s be clear – isn’t going to spend a dime of its cash to attract users.

Facebook already has users.  Lots  of users. What it needs is innovative ways to handle users efficiently.

Such a reality leads us to the one place where Facebook will no doubt be investing: efficient data handling.

Powerful Gains

Storing conversations… puppy pictures… “likes”… interests… and the private details of all those friends amounts to a massive data load.

Facebook data consumes at least 60,000 servers and over 50 million operations per second.

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PWER: The Real Winner of Facebook's $5-Billion Payday

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Cash, The Autobiography

Cash, The Autobiography

Creator: Johnny Cash, Patrick Carr | Biography & Autobiography -
The country singer looks back over his life from his childhood on an Arkansas cotton farm, to his battle with drugs, to his myriad musical successes.
Publisher: HarperOne

USA

USA

Creator: Jeff Campbell | Travel -
A guide to the country features national parks and historic sites, accommodation and eating options, shopping tips, and advice on planning an itinerary for cross-country travel.

U.S.A.

U.S.A.

Creator: John Dos Passos | History -
Three connected novels look at America from the Spanish-American War to the beginning of the Depression

The Advance

The Advance

Medical -
The Teacher A Story of Labor, Books and Muscle. BY JC WAYNE. CHAPTER I. At Home. It was late in August, and the cornfields were undulating seas of green above the tops of the eight-rail fences, their tasseled heads in the distance ...

ASP.NET 4 Unleashed

ASP.NET 4 Unleashed

Creator: Stephen Walther, Kevin Hoffman, Nate Dudek | Computers -
This book presents hundreds of realistic code examples, reflecting the authors' unsurpassed experience with ASP.NET both inside and outside Microsoft.
Publisher: Sams Publishing